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The TV upfront buying mechanism has already endured a pandemic and a recession in the past few years. Now, throw

In an undulating business environment, “agility” and “flexibility” have become key words for media buyers who are becoming used to

The dizzying changes in U.S. media and advertising technology can make it easy to forget that many people worldwide don’t

The connected TV opportunity for brands keeps surging, in large part because consumption keeps growing exponentially. Those two trends should

MIAMI – Leaders can best inspire people by sharing their ideas in ways that have resonance among their colleagues. That

As marketers head into another TV upfront ad sales season, this year effectiveness and efficiency are likely to be even

At this point, it may seem like “clean room” solutions have gained widespread understanding in the media business. But the

Cleaning up the digital advertising maze has been a five year journey for Omnicom According to Megan Pagliuca, Chief Activation

Major buyers and sellers of television advertising this year formed a Joint Industry Committee to help set standards for ad

Too often, media buyers see potential customers as ‘users’ or targets.’ They forget that advertisers are in the business of